UNDERSTANDING PERCEPTION
Beau Lotto’s research into perception has shown that we don’t see the real world—just our version of it. It’s a version we’ve evolved to perceive, where shadows, shapes, and even how we understand time are meanings we ascribe to what we’re seeing. Our senses are telling us stories about the world—and we can control those stories to change our perceptions and ourselves. Digital technology that’s purely virtual can’t totally engage with our perceptions, but when it augments the physical reality we evolved in, that’s when we can truly occupy the space between the real world and what we want it to be.
Client: The Future of Storytelling
Producer: Carolyn Merriman
Director: Steve West
Music: Marmoset